Startup costs and revenues

Qualifications for ownership

Culture fit:
  • Business ownership experience
  • Active ownership. Marco’s is not looking for passive investors, though franchise ownership groups that include an operating partner are welcome.
Financial:
  • $150,000 liquid capital
  • $450,000 net worth
  • Credit score of 680 or more
A person holding a ladle full of pizza sauce spreads sauce across uncooked pizza dough.

Marco's Pizza Revenue

$1,198,201 AUV* for the top 50% of franchised stores in 2021

Marco’s experienced a 12.8% increase in year-over-year Average Unit Volume*

*Based on the Average Unit Volume of the top 50% of our Franchised Stores for fiscal year 2021. Based on fiscal year 2021, 146 of 389 Franchised Stores in the category (38%) met or exceeded this average. This information appears in Item 19 of our 2022 FDD – please refer to our FDD for complete information on financial performance. Results may differ. There is no assurance that any franchisee will perform as well.

Marco's Pizza Startup costs

Total Estimated Initial Investment: $242,142 – $633,109

The high figure assumes substantial rehabilitation costs not normally incurred, and also assumes substantial remodeling of the space, not previously usable by a food business, with little or no work performed or funded by the landlord.

INITIAL FRANCHISE FEE 1

$25,000

METHOD OF PAYMENT:   See Note 1

WHEN DUE:   See Note 1

TO WHOM PAID:    Us

REAL PROPERTY 2

$6,000 - $18,666

METHOD OF PAYMENT:   See Note 2

WHEN DUE:   Monthly

TO WHOM PAID:    Landlord

EQUIPMENT FIXTURES 3

$97,725 - $125,000

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   Before Opening

TO WHOM PAID:    Vendors

Point of Sale Computers 4

$14,000 - $26,000

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   Before Installation

TO WHOM PAID:    Vendors

Credit Card Processing 5

$6,175

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   Before Installation/Monthly

TO WHOM PAID:    Vendors

Leasehold Improvements 6

$34,000 – $283,642

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   Before Opening

TO WHOM PAID:    Vendors; Contractors

Signage

$3,000 - $12,000

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   Before Opening

TO WHOM PAID:    Vendors; Contractors

Opening Inventory 7

$7,000 - $8,500

METHOD OF PAYMENT:   Lump Sum

WHEN DUE:   Before Opening

TO WHOM PAID:    Suppliers

Small Supplies 8

$11,800 - $19,000

METHOD OF PAYMENT:   Lump Sum

WHEN DUE:   See Note 7

TO WHOM PAID:    Suppliers; Us

Deposits, Pre-Paid Expenses 9

$2,500 - $6,000

METHOD OF PAYMENT:   Lump Sum

WHEN DUE:   Before Opening

TO WHOM PAID:    Suppliers; Utilities

Business Licenses 10

$500 - $1,500

METHOD OF PAYMENT:   Lump Sum

WHEN DUE:   Before Opening

TO WHOM PAID:    State & Local Agencies

Insurance Note 11

$2,366 – $16,500

METHOD OF PAYMENT:   As Incurred
WHEN DUE:   Before Opening

TO WHOM PAID:    Insurance Company

Training Expenses 12

$3,150 - $10,150

METHOD OF PAYMENT:   As Incurred
WHEN DUE:   Before Opening

TO WHOM PAID:    Employees, Hotel, etc.,

Miscellaneous Expenses 13

$500 - $5,000

METHOD OF PAYMENT:   As Incurred
WHEN DUE:   As Required

TO WHOM PAID:    Suppliers; Employees

Architectural & Engineering 15

$6,650 - $10,000

METHOD OF PAYMENT:   Lump Sum

WHEN DUE:   Before Opening

TO WHOM PAID:    Professionals

Technology Fee 16

$336

METHOD OF PAYMENT:   Lump Sum

WHEN DUE:   Before Opening

TO WHOM PAID:    Us

Delivery Area, streets database for POS, and shape files for POS and OLO platform Maps

$500

METHOD OF PAYMENT:   Lump Sum

WHEN DUE: Upon commencement of Store construction

TO WHOM PAID:    Us

Brand Launch Program 17

$15,000 - $25,000

METHOD OF PAYMENT:   Lump Sum

WHEN DUE:   See Note 17

TO WHOM PAID:    Us

Store Technology Infrastructure System 18

$800 - $2,400

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   As Required

TO WHOM PAID:    Suppliers

Menu Boards 19

$600 - $1,200

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   Before Installation

TO WHOM PAID:    Vendors

Additional Funds 14

$9,000 - $30,000

METHOD OF PAYMENT:   As Incurred

WHEN DUE:   As Required

TO WHOM PAID:    Suppliers; Employees

TOTAL

$242,142 – $633,109

A white male in a military uniform faces away from the camera while he holds a little boy in his arms, who is holding a miniature American flag.

Discounts and Incentives

Marco’s Pizza offers discounts and incentives to qualifying military veterans, first responders and multi-unit investors.