Startup costs and revenues
Qualifications for ownership
Culture fit:
- Business ownership experience
- Active ownership. Marco’s is not looking for passive investors, though franchise ownership groups that include an operating partner are welcome.
Financial:
- 1 store = $200,000 liquid capital and $600,000 net worth
- 2 stores = $300,000 liquid capital and $900,000 net worth
- 3 stores = $400,000 liquid capital and $1,200,000 net worth
- Credit score of 680 or more

Marco's Pizza Revenue
$1,222,684 AUV* for the top 50% of franchised stores in 2022*Based on the Average Sales Volume of the top 50% of our Franchised Stores for our fiscal year 2022. Based on our fiscal year 2022, 160 of 414 Franchised Stores in the category (or 39%) met or exceeded this average. This information appears in Item 19 of our 2023 FDD – please refer to our FDD for complete information on financial performance. Results may differ. There is no assurance that any franchisee will perform as well.
Sales performance
The following chart provides the average and median Net Royalty Sales on a category and cumulative basis, for the top 25%, 50%, and 75%, and the bottom 25%, 50%, and 75% of the 827 Franchised Stores which were open for business for 52 weeks in 2022. As reflected in the chart below, total average Net Royalty Sales from $945,807 in 2021 to $962,344 in 2022, 7.2% CAGR (compound average growth), and total median Net Royalty Sales increased from $895,523 in 2021 to $911,946, representing 7.5% CAGR.
2022
Top 25% of Franchised Stores Top 50% of Franchised Stores Top 75% of Franchised Stores Total No. of Stores in Category 207 414 621 827 Range of Net Royalty Sales in Category $1,150,982 - $2,270,722 $911,946 - $2,270,722 $706,966 - $2,270,722 $246,607 - $2,270,722 Average Net Royalty Sales in Category $1,415,062 $1,222,684 $1,086,453 $962,344 Median Net Royalty Sales in Category $1,355,714 $1,150,291 $1,026,703 $911,946 No. of Stores Meeting or Exceeding the Average for Category 81 160 256 379 % of Stores Meeting or Exceeding the Average for Category 39% 39% 41% 46%
Bottom 25% of Franchised Stores Bottom 50% of Franchised Stores Bottom 75% of Franchised Stores Total No. of Stores in Category 207 414 621 827 Range of Net Royalty Sales in Category $246,607 - $706,966 $246,607 - $911,946 $246,607 - $1,150,982 $246,607 - $2,270,722 Average Net Royalty Sales in Category $588,785 $701,883 $811,742 $962,344 Median Net Royalty Sales in Category $604,410 $707,307 $820,488 $911,946 No. of Stores Meeting or Exceeding the Average for Category 113 213 319 379 % of Stores Meeting or Exceeding the Average for Category 55% 51% 51% 46%
2021
Top 25% of Franchised Stores Top 50% of Franchised Stores Top 75% of Franchised Stores Total No. of Stores in Category 195 389 584 778 Range of Net Royalty Sales in Category $1,120,844 - $2,378,689 $895,757 - $2,378,689 $702,095 - $2,378, 689 $256,331 - $2,378,689 Average Net Royalty Sales in Category $1,387,940 $1,198,201 $1,066,082 $945,807 Median Net Royalty Sales in Category $1,301,450 $1,120,844 $1,006,493 $895,523 No. of Stores Meeting or Exceeding the Average for Category 76 146 240 345 % of Stores Meeting or Exceeding the Average for Category 39% 38% 41% 44%
Bottom 25% of Franchised Stores Bottom 50% of Franchised Stores Bottom 75% of Franchised Stores Total No. of Stores in Category 195 389 584 778 Range of Net Royalty Sales in Category $256,331 - $702,095 $256,331 - $895,289 $256,331 - $1,120,844 $256,331 - $2,378,689 Average Net Royalty Sales in Category $584,348 $693,413 $798,477 $945,807 Median Net Royalty Sales in Category $590,939 $702,095 $805,395 $895,523 No. of Stores Meeting or Exceeding the Average for Category 108 201 298 345 % of Stores Meeting or Exceeding the Average for Category 55.4% 51.7% 51% 44.3%
Marco's Pizza Startup costs
Total Estimated Initial Investment: $286,852 – $805,927
The high figure assumes substantial rehabilitation costs not normally incurred, and also assumes substantial remodeling of the space, not previously usable by a food business, with little or no work performed or funded by the landlord.
INITIAL FRANCHISE FEE 1
$25,000
METHOD OF PAYMENT: See Note 1
WHEN DUE: See Note 1
TO WHOM PAID: Us
REAL PROPERTY 2
$6,000 - $18,666
METHOD OF PAYMENT: See Note 2
WHEN DUE: Monthly
TO WHOM PAID: Landlord
EQUIPMENT FIXTURES 3
$97,725 - $175,000
METHOD OF PAYMENT: As Incurred
WHEN DUE: Before Opening
TO WHOM PAID: Vendors
Point of Sale Computers 4
$19,000 - $21,000
METHOD OF PAYMENT: As Incurred
WHEN DUE: Before Installation
TO WHOM PAID: Vendors (MTS)
Credit Card Processing 5
$6,175
WHEN DUE: Before Installation/Monthly
TO WHOM PAID: Vendors
Leasehold Improvements 6
$65,000 – $400,000
WHEN DUE: Before Opening
TO WHOM PAID: Vendors; Contractors
Signage
$3,000 - $15,000
WHEN DUE: Before Opening
TO WHOM PAID: Vendors; Contractors
Opening Inventory 7
$7,000 - $11,000
METHOD OF PAYMENT: Lump Sum
WHEN DUE: Before Opening
Small Supplies 8
$14,200 - $18,500
METHOD OF PAYMENT: Lump Sum
WHEN DUE: See Note 7
Deposits, Pre-Paid Expenses 9
$2,500 - $6,000
METHOD OF PAYMENT: Lump Sum
TO WHOM PAID: Suppliers; Utilities
Business Licenses 10
$500 - $3,000
METHOD OF PAYMENT: Lump Sum
TO WHOM PAID: State & Local Agencies
Insurance 11
$2,366 – $16,500
TO WHOM PAID: Insurance Company
Training Expenses 12
$3,150 - $10,150
TO WHOM PAID: Employees, Hotel, etc.,
Miscellaneous Expenses 13
$500 - $5,000
TO WHOM PAID: Suppliers; Employees
Architectural & Engineering 15
$8,000 - $15,000
METHOD OF PAYMENT: Lump Sum
WHEN DUE: Before Opening
TO WHOM PAID: Professionals
Technology Fee 16
$336
METHOD OF PAYMENT: Lump Sum
WHEN DUE: Before Opening
TO WHOM PAID: Us
Delivery Area, streets database for POS, and shape files for POS and OLO platform Maps
$500
METHOD OF PAYMENT: Lump Sum
WHEN DUE: Upon commencement of Store construction
TO WHOM PAID: Us
Brand Launch Program 17
$15,500 - $25,500
METHOD OF PAYMENT: Lump Sum
WHEN DUE: See Note 17
TO WHOM PAID: Us
Store Technology Infrastructure System 18
$800 - $2,400
METHOD OF PAYMENT: As Incurred
WHEN DUE: As Required
TO WHOM PAID: Suppliers
Menu Boards 19
$600 - $1,200
METHOD OF PAYMENT: As Incurred
TO WHOM PAID: Vendors
Additional Funds 14
$9,000 - $30,000
METHOD OF PAYMENT: As Incurred
WHEN DUE: As Required
TOTAL
$286,852 – $805,927

Discounts and Incentives
Marco’s Pizza offers discounts and incentives to qualifying military veterans, first responders and multi-unit investors.