Ease of scalability and focus on domestic and international growth make it the perfect time to join the pizza franchise
Marco’s Pizza is on pace to grow internationally in 2016. Our strategic growth in the United States will continue in 2016, and our current pace is exceeding projections by 40%. 2016 is the perfect year to consider owning a Marco’s Pizza franchise.
Marco’s Pizza franchise is building momentum, and we are on pace to open 800 stores by the end of 2016. Our focus on global expansion and our easily scalable business model make now the perfect time to open a Marco’s Pizza.
2015 was an outstanding year of solid success for Marco’s Pizza franchisees, building a foundation for continued growth. We hit the 700-store mark and reported record first-quarter numbers. Our leadership is laser-focused on strategic growth — both domestic and international — and our franchise was recognized as an industry leader in the fast-casual segment.
Marco’s Pizza Discovery Day numbers are on the rise
Marco’s welcomed the largest Discovery Day group ever in March; 11 groups and a total of 18 people came to our headquarters in Toledo, Ohio. Discovery Day is a crucial step in establishing a business relationship with franchise candidates who are interested in joining our team, whether as a single-owner or a multi-unit franchisee.
“We’re seeing record numbers of interest in Marco’s, including a lot of multi-unit franchisees from other brands,” says Marco’s Chief Development Officer Cameron Cummins. “Additionally, our new veterans initiative, led by Vice President, Veterans Program and Recruitment Scott Quagliata, will build a strong and steady pipeline of candidates with the work ethic and commitment to excellence that makes Marco’s stand out.”
Fast-casual dining is on the upswing
The fast-casual segment is the place to be. Today’s busy consumer craves quality food made with fresh ingredients and served quickly. Fast-casual sales in 2015 grew by 11 percent, according to Technomic’s 2015 Top 500 Chain Restaurants report, and the top 500 largest restaurant chains reported growth of 4.9 percent in 2015, with total sales of $288 billion. This topped the 2014 growth rate of 4.2 percent.
“The popularity of fast-casual dining is one of the biggest restaurant success stories of the past few years, and Marco’s is riding that wave of success,” Cameron says. “In a market filled with pizza franchises, Marco’s stands out on several levels. We were making artisan pizzas long before they became a trend. Our handmade pizza starts with fresh dough made daily on-site. Every step of the pizza-making process at Marco’s features unique blends and recipes, such as our proprietary three-cheese blend and secret pizza sauce recipe.”
Marco’s Pizza franchise is easily scalable
The scalability of our franchise makes it easy for many Marco’s franchisees to own multiple units. Texas franchisee Justin Tarrant, for example, owns 13 locations in the Dallas/Fort Worth area, and he plans to open additional restaurants in 2016 as part of an aggressive expansion plan for the Lone Star State.
Forbes included Marco’s Pizza on its annual list of “Best Franchises to Buy” in the initial investment range of $150,000 to $500,000. “Our inclusion on the ‘Best Franchises to Buy’ list is validating because the amount of growth we have experienced has been phenomenal,” Cameron says.
Marco’s Pizza offers a relatively low initial investment, making it feasible to open more than one location. Restaurants range in size from 1,400 square feet to 1,600 square feet, which is a smaller operation with lower overhead than some other restaurant chains. Startup costs range from $221,592 to $421,592.