Without our customers, where would we be? We decided to let them know how we feel

Marco’s Pizza rewards Top 25 Customers of 2020 with a small token of appreciation for all they’ve done for us

Successful franchisors do a good job of recognizing the franchisees who make them successful. The insightful franchisors understand that it’s the customer who makes it all worthwhile. Marco’s Pizza gets it. That’s why we decided to do something for some of our truly exceptional customers.

We recently launched a Top 25 Customers program to show a little appreciation for our top-purchasing customers of 2020. It was already a difficult year for everyone, and some of our customers went above and beyond with ordering their favorite products from Marco’s franchises nationwide. They got a little something extra delivered:

A pizza box has the Marco’s Pizza logo and the words “Special VIP Gift Inside.”

On the inside of the lid was a letter from Co-CEO and President Tony Libardi:

“At Marco’s, the only thing we love more than making great pizza, is making loyal customers like you happy. After all, you’re the reason we do this. To say thank you for being a true pizza lover, we’d like to serve you something special. We hope this $100 gift card brings a little extra flavor (and a lot of pizza) to your New Year.”

Photo of a red card that reads “VIP Gift Card” with a Marco’s Pizza logo at the bottom.

What the numbers tell us

We’re proud of our metrics because they say a lot about the strength of our operations and the processes we’ve honed over 40+ years in business. But our $918,047 AUV* and record-breaking sales during a pandemic say even more about customer loyalty.

Marco’s is a pizza franchise that truly cares about putting People First. That of course includes our franchisees, but in taking care of them everything is done with an eye toward how it will impact our guests.

When the pandemic first hit, we quickly updated our operational procedures to accommodate our customers’ expectations for safety. We made sure franchisees were able to offer contact-free delivery and curbside carryout, providing touchless transactions for customers; we implemented even stronger sanitation protocols; and our stores posted clear signage about all the COVID-safety improvements our customers could expect.  

*Reflects average AUV for the 338 highest-earning Franchise Stores (out of a total of 676 Franchised Stores) that operated for the full 52 weeks of our fiscal year ending December 29, 2019.  Of these 338 stores, 127 (or 38%) reported revenues that met or surpassed $918,047.  Your results may differ.

1,000 stores & growing fast

We achieved a significant milestone last year that says everything about how customers feel about our superior brand: Marco’s opened its 1,000th store. That’s a tipping point for any franchise, and we’re counting on the momentum to keep our growth rolling. 

We’ve signed large multi-unit deals for expansion, and the Marco’s franchise opportunity is attracting more multi-concept owners who recognize the value of investing in our brand at this stage. Through it all, we’re keeping our loyal customers in mind, and we’ll continue to look for ways to reward that loyalty.

In an open letter to customers at the beginning of the pandemic, Libardi wrote: “As a people-first, service-oriented business, we remain open for delivery and carryout to serve our mission of making a positive difference in the community…As I always say to our employees and franchisees, we are in the ‘people’ business. The people and our communities need us now more than ever before.” 

Learn more about Marco’s franchise

If you’d like to learn more about the Marco’s franchise opportunity, please explore our website. Fill out this form to request your free Franchise Information Report.